Do you know what keeps people from leaving awesome testimonials?
Not being aware of their results.
They don't see the link between being in your program, working with you, and the results they're getting.
Because they expect results in the program to look a certain way.
☀️ If you tell me that I will lose weight in your program, that's what I am going to look for.
☀️ If it's a program on how to get clients, that's my expectation.
☀️ If it's to write a book, I'm not going to look for anything else.
Unless, you help me become aware of all those results, benefits in between. The growth, the progress, the link between doing the work and day to day life.
· What will this thing that I'm about to learn and do help me achieve?
· How does it relate to that big result I joined the program for?
· What's in it for me?
Let's say one essential part of losing weight is being properly hydrated. What will drinking enough water and eating hydrating foods do for me?
You feel lighter and clearer. This creates more time in your life because you move faster. You flow, just like water. You make decisions with ease and your productivity increases.
Drinking sufficient amounts of water reduces cravings, saving you from experiencing unnecessary guilt for having eaten something you didn't really want. Imagine how much more confidently you live your life when you don't feel guilty all the time!
You get the point, right? These are limitless!!! As are the results of your program. It's just a matter of bringing more awareness to them.
People usually mistake these benefits for the knowledge itself, the core of a lesson.
👉 But they're what motivate people to open up enough to listen to what you have to say.
The result is not that I am drinking enough water.
🍿 The result is that I have reached a point in my life where my productivity is incredibly high and I can focus with ease on any given task, reducing the time spent on it. Just by making sure I stay properly hydrated. This means achieving more in less time and spending more time with my family instead, without feeling guilty. Priceless.
This is what shifts the way people talk about working with you. Plus, they get way more results than they had initially signed up for.
Not only will this result in more and better testimonials, but you begin to see how much more valuable your program really is.